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These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.
Additionally, a study published in the August 2018 edition of Science Advances by researchers at the University of Michigan and the Santa Fe Institute found that users of an unnamed, popular, and free online dating service in New York City, Boston, Chicago, and Seattle typically pursued potential partners ranked on average 25 percent more desirable than they were (as measured by the Page Rank algorithm).
Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.